Homeowners who try to sell "by owner" miss out on a HUGE chunk of buyers. I will tell you why. Every morning when I get into the office, which is between 8:15- 9:00 I have at least 20 - 40 emails to respond to .. And I don't mean just cut and paste. Respond, as in answer questions, give call backs, etc, etc. I am amazed everyday, that MOST of my emails come between the hours of 11PM and 2 AM. Sometimes even as late early as 3-4AM (that's usually on a Saturday night). BUT, here is what I have found. The Internet savvy people are the smarter buyer. They know the information already, like how much is the taxes, how many bedrooms, how many baths, school district (if the agent filled all info out right) and so on. So, the buyer has done their legwork, where do I come into play? You see I have been behind the scenes, sending emails of our new listings, MLS listings and so on. They are getting the sites where I advertise YOUR home. I must automatically - without by doing- send out 100's of emails to potential buyers. Whereas the for sale by owners, have the signs, have the newspapers, have the open houses, just like I do - but they don't have my EMAIL Clientele base that JUST MIGHT BE LOOKING FOR A HOUSE THAT YOU ARE SELLING!
Nine out of 10 home buyers use a real estate agent in the search process, but use of the Internet to search for a home has risen dramatically over time, increasing from only 2 percent of buyers in 1995 to 77 percent in 2005; it was 74 percent in 2004. The next largest source of information for buyers is a yard sign, mentioned by 71 percent of buyers. Click here to read the full article from MLSLI.com
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